SEO is like oxygen for websites!

The virtual world has undergone a recent overhaul and now looks more classified. Experts are of the view that SEO has been the main cause for dramatic changes observed in search engines, over the recent past.

Naturally, the question pops out as what is SEO.

SEO aka Search engine optimization refers to the technique of tailoring a page so that it could land among the top results of search engines; Thus, bringing more traffic. Since traffic is the lifeblood of any website, thus SEO is immensely popular.

In basic search engine optimization the focus is on keywords. The people who make searches make use of a specific set of words. The most popular set of words related to any search item are its keywords.

Most of the websites undergo basic search engine optimization to increase the popularity of the site. Search engines are being a primary route for any person to find a website. Thus, it becomes important for websites to appear on its front page.

In this process, there is an extensive study on the keywords.  To understand the process clearly, take the example of a coffee cafe website. If this website has to land on the first page, it undergoes SEO. The technique will pick up certain words that are more popular among the users who search for the ‘coffee-café’ related website. Most popular words are jotted down and a set of keywords are formed. This set is used in organic manner within the website’s contents. This enables a search engine’s robot to pick the website faster on any related search.

SEO does not directly increase the traffic to any website. It helps the website to appear on the foremost pages of a search engines result. Since most of the users find their content only on the front page, the chances of the website being viewed increases drastically.

The process is completely organic. That means basic search engine optimization in any way is not legitimate.  The technique makes use of the algorithm that a search engine employs for producing results. With the help of SEO, websites try to compete with each other.

At this juncture almost every website has SEO done over it. Since the competition has gone fiercer, website with even better technique comes up as winner. One can find SEO companies anywhere. But for a fact they can not provide the competitive edge. For ‘out of box’ results one has to find organizations that implement non-conventional methods to provide SEO services.

Advance SEO has a brighter future

We all have heard recent buzz about SEO is becoming immensely popular among websites. Most of us are even completely aware of what an SEO is. Does not it confuse you, when every website has SEO done, there should have been an end to competition. Alternatively, every website would have featured it on the front page on a search engine. However, we all know that does not happen. Here is still a competition.

From where did competition has come now?

It comes from the advance search engine optimization! Web sites that have taken SEO very early were outsmarted by the new generation techniques. They demanded a way to fight the competition in the virtual world. This gave rise to fundamentally better technique of SEO.

However, technically there is no listed way of advance search engine optimization. It is because if there were set rules to do it; it would have the same plight as the SEO.

Every marketer thus keeps it a secret on how he uses the ‘advance’ concepts to increase the page rank of a website. Every SEO service will offer the book-by-book methods to increase the page rank of the website. However, we all know while some websites appear on the fist page others are left out. That means there has to be a certain method these websites are using that makes them different from the peers. This is termed as an advance search engine optimization.

No service has ever outlined the ways they will use in advance concept. Experts have predicted that it might be the use of core programming which will communicate with the search engine robot to pull the site on the first page while some are of the view that it is just the use of keywords.

Nevertheless, advance search engine optimization is working really well to feature website on the foremost page. Most of the websites now look for SEO services that have mastered few ’secrets’ on the advance concepts.

Websites that have undergone advanced SEO produce better results that others. In addition the traffic that reaches these websites is highly filtered. Like SEO, its advance version is legitimate. That means only organic and white hat techniques are used to increase the page rank of any website.

Search engines are changing the ways very fast and making it difficult for plain SEO to exist. It thus becomes a necessity to look beyond SEO and rely on an advance concept to facilitate traffic.