Thursday 27 December 2012

SEO is like oxygen for websites!

The virtual world has undergone a recent overhaul and now looks more classified. Experts are of the view that SEO has been the main cause for dramatic changes observed in search engines, over the recent past.

Naturally, the question pops out as what is SEO.

SEO aka Search engine optimization refers to the technique of tailoring a page so that it could land among the top results of search engines; Thus, bringing more traffic. Since traffic is the lifeblood of any website, thus SEO is immensely popular.

In basic search engine optimization the focus is on keywords. The people who make searches make use of a specific set of words. The most popular set of words related to any search item are its keywords.


Most of the websites undergo basic search engine optimization to increase the popularity of the site. Search engines are being a primary route for any person to find a website. Thus, it becomes important for websites to appear on its front page.

In this process, there is an extensive study on the keywords.  To understand the process clearly, take the example of a coffee cafe website. If this website has to land on the first page, it undergoes SEO. The technique will pick up certain words that are more popular among the users who search for the ‘coffee-cafĂ©’ related website. Most popular words are jotted down and a set of keywords are formed. This set is used in organic manner within the website’s contents. This enables a search engine’s robot to pick the website faster on any related search.

SEO does not directly increase the traffic to any website. It helps the website to appear on the foremost pages of a search engines result. Since most of the users find their content only on the front page, the chances of the website being viewed increases drastically.

The process is completely organic. That means basic search engine optimization in any way is not legitimate.  The technique makes use of the algorithm that a search engine employs for producing results. With the help of SEO, websites try to compete with each other.

At this juncture almost every website has SEO done over it. Since the competition has gone fiercer, website with even better technique comes up as winner. One can find SEO companies anywhere. But for a fact they can not provide the competitive edge. For ‘out of box’ results one has to find organizations that implement non-conventional methods to provide SEO services.

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